If so, then tell your dealer service departments to stop acting like their sh*t doesn't stink.

My dealer sells BMW, Triumph, Aprilia and Moto Guzzi. The same mechanics work on all the bikes, in the same shop, using the same tools. But when they work on BMWs their shop rate is more than 50% higher.

You sell motorcycles. That's all they are. You have a reputation for being absurdly overpriced. Your dealers charge extortionate amounts of money for parts and service.

That reputation is killing sales.